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Home Buyers Love Large Photos

I doubt anyone would disagree with the statement that home buyers love large photos of properties, so let’s look at a variety of ways agents can give prospective buyers what they want using currently available tools. 1. MLS: There may be exceptions to this but the photos we receive from boards are generally quite small. [...]

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10 Topics Real Estate Agents Could Blog About

Blogging isn’t for everyone, but among those with a knack for writing, posting images, or creating videos, here are a handful of topics that seems to suit real estate agents well. These are topics where agents tend to have above-average expertise that could be shared through blog posts in order to build connections with prospective [...]

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Google PlaceRank Brings Online Ratings Offline

It’s been well known over the life of Google that PageRank was an important metric the search engine created to help sort search results in a relevant manner. At the highest level, sites that have a large number of links to them from other high quality sites tend to outrank those that don’t. And now [...]

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Who is the Primary Visitor to Your Website?

Last week, I wrote about the value of neighborhood and school information on real estate websites, and pointed out that the majority of prospective buyers using a real estate website likely have no interest at all in that type of information based on their age or lifestyle. As I thought about that more, I thought [...]

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How Valuable is School Information on Real Estate Websites?

I’ve had a lot of interesting conversations with real estate brokers over the years regarding whether school information is an important set of data to include on a broker’s website. While there are no definitively right or wrong answers to this issue, I thought it may help to share some insight into how I see [...]

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