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Real Estate Abbreviations and SEO: Ave vs Avenue; St vs Street

February 10th, 2010

Search engines face the difficult take of matching up what people mean by their search with what people mean by the content they’ve created. One small example of where this isn’t exact is abbreviations. The real estate industry loves abbreviations. Some seem to be legacy code used as cost saving measures when placing print classified [...]

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Does Your Phone Number Have a Good Online Reputation?

February 1st, 2010

Earlier today, I was talking to a client about a proposal they received from a search engine optimization consulting company. They were interested in finding out whether this particular firm was credible (the industry has more than its share of snake oil salespeople) so I took a look. One step I took was to Google [...]

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How to Own The Top-10 Search Results for Your Name

January 11th, 2010

Unless you happen to have the same name as a celebrity, there is a good chance that your website pops up at or near the top of the search results when you search for your own name. That’s a good thing. But what’s even better is if you can control more than one of the [...]

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2010 Real Estate Marketing Resolutions

December 29th, 2009

Here are ten resolutions for 2010 to help make your real estate marketing efforts as powerful as possible. 1. I will update my professional photo so people will recognize me when they meet me in person. 2. I will stop relying on MLS fed photos for my listings and upload large non-watermarked versions so my [...]

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Home Buyers Love Large Photos

December 21st, 2009

I doubt anyone would disagree with the statement that home buyers love large photos of properties, so let’s look at a variety of ways agents can give prospective buyers what they want using currently available tools. 1. MLS: There may be exceptions to this but the photos we receive from boards are generally quite small. [...]

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