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What Does Google Caffeine Mean for Real Estate?

Google recently announced that they’ve redesigned how they index content on the web under the name Caffeine. What, if anything, will this mean for real estate? Faster Indexing As Google explained on their blog, the first major benefit should be faster indexing of new content on the web. Google’s robots are continuously scanning the web …Read More

Combining Online and Offline Networking in Your Community

Connecting with people online can help your with both your networking and website marketing efforts. Getting to know more people in your community has no downside in real estate. And, since you’re meeting people who spend time on the web, the chances of them visiting your website and telling their friends about it are much …Read More

A Smart SEO Strategy Zillow Uses But Broker’s Don’t

One common thing I hear from brokers is that they want to have more Zillow-like functionality on their websites. While there is nothing wrong with that, the reason for this is often based on an attempt to be more Zillow-like in order to achieve Zillow-like traffic stats. Unfortunately, mimicking the gadgets and gizmos on Zillow.com …Read More