Mobile website visitors behave a bit differently than people visiting from desktops or laptops. Here are some examples.
1. People search at night on weekdays.
The graph above shows Mobile Visits to one of our client’s sites over the first week of February. On weekdays, mobile traffic is generally highest between 5-7pm. People are driving around after work to look at homes. The highest hour for traffic happened to be a Friday night at 9pm. Perhaps parents went home shopping after a movie before returning to the sitter?
2. People search during the day on weekends.
Not surprisingly, people drive around on weekends to look at homes. And they pull out their phones to find out more about the homes they are looking at. This peaks between noon and 6pm. In fact, the highest mobile traffic this past weekend was during the first quarter of the Superbowl.
3. Web Lead vs. Calling
When people are sitting at a desktop in a cube at work, it may be easier for them to submit a web lead than pick up the phone. But, on a mobile device, it’s far easier to click to call about the house they are sitting in their car in front of than to thumb their way through online forms. If they are in front of the house, just viewed a large number of high quality photos of the interior, know the price, then decided to call, you’ll want to answer the phone.