How to Own The Top-10 Search Results for Your Name

Unless you happen to have the same name as a celebrity, there is a good chance that your website pops up at or near the top of the search results when you search for your own name. That’s a good thing. But what’s even better is if you can control more than one of the top-10 results for your name and, ideally, all ten.

This can often be achieved by joining and participating in other websites that I’ll list below. The goal here is two-fold. First, try to control as many of the top results on the first page of Google for your own name. Second, direct visitors who click on any of those results to your primary site by linking to it from your profiles.

1. Twitter
2. Facebook
3. Google Profiles
4. LinkedIn
5. Flickr
6. Amazon
7. YouTube
8. Ning
9. ActiveRain
10. Scrib

Every one of the ten sites listed above is free to join and allows you to create a link within your profile to your primary website. These sites, and sites like them, tend to rank high in search results for personal names, so you should be able to control a larger percentage of your name’s search engine real estate by signing up and creating a profile under your real name.

This allows you to cast a wider net for traffic and ensures that prospective customers will likely encounter webpages that you control when people search for your name. Be sure to add some content to each of the sites so you appear professional and credible. For example, a blank Twitter account may give prospective clients some doubts about your tech skills.

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  1. Patrick January 12, 2010 at 3:49 pm

    Thanks Ed,

    Are you planning on expanding on these at all?

    What is Scrib, and Ning? and I shop on occassion at Amazon but not seeing the connection. Can you elaborate on the benefits on each or is it strictly a SEO profile link building thing?


  2. Ed Kohler January 14, 2010 at 2:58 pm

    @Patrick, in this case, I’m focusing just on helping agents control more of the top-10 search results for their name by building profiles on high ranking services. Scribd is a document publishing service and Ning is a service that allows you to create your own social network, say, for a community, school, organization, team, etc. Both are valuable beyond their help with SEO.

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