What type of content should real estate agents and brokers be publishing in order to demonstrate their local knowledge and earn additional free traffic from search engines? This is the topic of a conversation between Mark Eibner from BrokerIPTV and myself in one of our weekly Skype video chats:
One huge opportunity for improve content on real estate broker and agents sites is descriptions of new housing and condo developments. Websites relying solely on IDX fed content often miss this important level of content that consumers turn to when choosing a suitable community. People often buy into a building emotionally before they consider units within a building.
Across the country, we see many agents who start blogs on WordPress, Blogger, or other popular blogging platforms in order to have a place on the web to easily publish information of this sort. Unfortunately, this leads to the need to maintain multiple websites that are often poorly integrated (if at all). WhereToLive.com chose to address this issue by integrating a blogging platform directly into the sites we build. This allows agents and brokers to create an unlimited number of content-rich pages on their primary website rather than splitting their content and online authority among multiple properties.