Century21.ca – Century 21 Canada – in Chinese

The Globe & Mail recently took a look at what impact the Chinese economy may have on the Canadian real estate market in an article titled, Chinese investors eye Canadian housing boom.

Century 21 Canada’s efforts to serve Chinese speaking real estate buyers residing in China or Canada has not gone unnoticed:

The prospect of any sort of slowdown makes a pool of potential overseas buyers that much more attractive to the country’s real estate industry.

To tap into the demand, Century 21 will unveil a new Chinese version of its website this week, the first major real estate company to do so in Canada. The site is the cornerstone of a strategy that will see the company increasingly marketing properties directly to consumers in mainland China.

We are WhereToLive.com are proud to have played a role in the development of the now trilingual Century21.ca. This has already had a significant positive impact on the use of the website by Chinese speaking real estate consumers. In practice, here is what it looks like at a property level:

Chinese

French

English

While the Globe & Mail mentioned the forward facing benefits of a Chinese website, it’s worth noting that the OnlineOffice used by agents and brokers is also trilingual, so Century 21 Canada agents and brokers can manage listings, create websites for themselves, and blog in the language(s) of their choice.

This is an incredible achievement over a short period of time.

There are, of course, many ways to slice and dice web traffic statistics. The chart below illustrate how much value Century21.ca is providing, on average, to agents within their network when measured by visitors per agent per month. When Century21.ca is compared against their competition by this metric, the numbers currently look like this:

Century 21 isn’t currently the largest brand in Canada. But that hasn’t stopped them from having a winning website that provides tangible value to their network of brokers and sales representatives.

A winning strategy combined with powerful online marketing tools is driving Century 21 Canada’s online marketing success.

Congratulations to Century 21 on reaching the incredible milestone of #1 in Canada in less than 2 years. We look forward to many more years of growth together.

You can read more about Century 21 Canada’s website growth on their blog, or follow @Century21Canada on Twitter.