Category Archives: Real Estate Search

How Valuable is School Information on Real Estate Websites?

November 23rd, 2009

I’ve had a lot of interesting conversations with real estate brokers over the years regarding whether school information is an important set of data to include on a broker’s website. While there are no definitively right or wrong answers to this issue, I thought it may help to share some insight into how I see [...]

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Google Maps vs MLS Listing Inventory: 10 Questions

November 2nd, 2009

Google latest move in real estate search – adding for-sale properties as a layer that can be turned on/off on Google Maps – could have a significant impact on how prospective buyers interact with listing inventory. It’s too early to say whether this is a game changer, but one thing seems clear to me today: [...]

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The Long Tail of Real Estate Search

September 15th, 2009

If you were to ask someone in the real estate industry what effective search engine optimization looks like, they’d likely explain by example. The example they’d most likely give is “ranking high on search engines for “_______ homes for sale” where the blank is the city or state where they do business. And they’d be [...]

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ColdwellBankerLegacy.com – Property Search Overview

June 2nd, 2009

WhereToLive.com client, Coldwell Banker Legacy, has published a demonstration of how visitors can navigate ColdwellBankerLegacy.com in search of their next home in New Mexico. As the video illustrates, visitors can search for locations, click to zoom in/out, and pan the map using their mouse. The results update in real-time as the location and zoom levels [...]

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URL Shorteners for Real Estate

May 19th, 2009

A common scenario we see in real estate search is what I call “neighborhood discussions.” This is where people recommend neighborhoods to their friends that they think would fit their friend’s interests. For example, a friend may tell you that they’re looking to purchase a home near trails and dog parks to make Fido happy. [...]

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