How people search for real estate listings in your market will often vary dramatically based on their familiarity with the market. Here are a few examples: Trade Up/Downs Buyers who decide to make a move within the city or neighborhood they already reside within tend not to use neighborhood or school information during their search [...]

Successful websites are websites that are continually improved. If you don’t keep improving what you’ve got, you’ll surely be passed by those who do. WhereToLive.com takes this seriously, by rolling on new features on a regular basis on both the consumer facing front-end of our client’s websites and within the OnlineOffices used by agents, brokers, [...]

Last week, I wrote about the value of neighborhood and school information on real estate websites, and pointed out that the majority of prospective buyers using a real estate website likely have no interest at all in that type of information based on their age or lifestyle. As I thought about that more, I thought [...]