Search engines face the difficult take of matching up what people mean by their search with what people mean by the content they’ve created. One small example of where this isn’t exact is abbreviations.
The real estate industry loves abbreviations. Some seem to be legacy code used as cost saving measures when placing print classified [...]

I’ve had a lot of interesting conversations with real estate brokers over the years regarding whether school information is an important set of data to include on a broker’s website. While there are no definitively right or wrong answers to this issue, I thought it may help to share some insight into how I see [...]