Category Archives: Real Estate Search

Quantifying Real Estate Website Development Improvements

March 10th, 2010

Successful websites are websites that are continually improved. If you don’t keep improving what you’ve got, you’ll surely be passed by those who do. WhereToLive.com takes this seriously, by rolling on new features on a regular basis on both the consumer facing front-end of our client’s websites and within the OnlineOffices used by agents, brokers, [...]

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Real Estate Abbreviations and SEO: Ave vs Avenue; St vs Street

February 10th, 2010

Search engines face the difficult take of matching up what people mean by their search with what people mean by the content they’ve created. One small example of where this isn’t exact is abbreviations.
The real estate industry loves abbreviations. Some seem to be legacy code used as cost saving measures when placing print classified [...]

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Who is the Primary Visitor to Your Website?

November 30th, 2009

Last week, I wrote about the value of neighborhood and school information on real estate websites, and pointed out that the majority of prospective buyers using a real estate website likely have no interest at all in that type of information based on their age or lifestyle.
As I thought about that more, I thought [...]

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How Valuable is School Information on Real Estate Websites?

November 23rd, 2009

I’ve had a lot of interesting conversations with real estate brokers over the years regarding whether school information is an important set of data to include on a broker’s website. While there are no definitively right or wrong answers to this issue, I thought it may help to share some insight into how I see [...]

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Google Maps vs MLS Listing Inventory: 10 Questions

November 2nd, 2009

Google latest move in real estate search – adding for-sale properties as a layer that can be turned on/off on Google Maps – could have a significant impact on how prospective buyers interact with listing inventory.
It’s too early to say whether this is a game changer, but one thing seems clear to me today: [...]

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