Category Archives: Real Estate Search

Serving Different Types of Real Estate Searchers

How people search for real estate listings in your market will often vary dramatically based on their familiarity with the market. Here are a few examples: Trade Up/Downs Buyers who decide to make a move within the city or neighborhood they already reside within tend not to use neighborhood or school information during their search [...]

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What Does Google Caffeine Mean for Real Estate?

Google recently announced that they’ve redesigned how they index content on the web under the name Caffeine. What, if anything, will this mean for real estate? Faster Indexing As Google explained on their blog, the first major benefit should be faster indexing of new content on the web. Google’s robots are continuously scanning the web [...]

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Quantifying Real Estate Website Development Improvements

Successful websites are websites that are continually improved. If you don’t keep improving what you’ve got, you’ll surely be passed by those who do. WhereToLive.com takes this seriously, by rolling on new features on a regular basis on both the consumer facing front-end of our client’s websites and within the OnlineOffices used by agents, brokers, [...]

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Real Estate Abbreviations and SEO: Ave vs Avenue; St vs Street

Search engines face the difficult take of matching up what people mean by their search with what people mean by the content they’ve created. One small example of where this isn’t exact is abbreviations. The real estate industry loves abbreviations. Some seem to be legacy code used as cost saving measures when placing print classified [...]

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Who is the Primary Visitor to Your Website?

Last week, I wrote about the value of neighborhood and school information on real estate websites, and pointed out that the majority of prospective buyers using a real estate website likely have no interest at all in that type of information based on their age or lifestyle. As I thought about that more, I thought [...]

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