Category Archives: Marketing

2010 Real Estate Marketing Resolutions

December 29th, 2009

Here are ten resolutions for 2010 to help make your real estate marketing efforts as powerful as possible. 1. I will update my professional photo so people will recognize me when they meet me in person. 2. I will stop relying on MLS fed photos for my listings and upload large non-watermarked versions so my [...]

Read More

Home Buyers Love Large Photos

December 21st, 2009

I doubt anyone would disagree with the statement that home buyers love large photos of properties, so let’s look at a variety of ways agents can give prospective buyers what they want using currently available tools. 1. MLS: There may be exceptions to this but the photos we receive from boards are generally quite small. [...]

Read More

10 Topics Real Estate Agents Could Blog About

December 14th, 2009

Blogging isn’t for everyone, but among those with a knack for writing, posting images, or creating videos, here are a handful of topics that seems to suit real estate agents well. These are topics where agents tend to have above-average expertise that could be shared through blog posts in order to build connections with prospective [...]

Read More

Google PlaceRank Brings Online Ratings Offline

December 8th, 2009

It’s been well known over the life of Google that PageRank was an important metric the search engine created to help sort search results in a relevant manner. At the highest level, sites that have a large number of links to them from other high quality sites tend to outrank those that don’t. And now [...]

Read More

Getting Local With Your Real Estate Website’s Content

November 9th, 2009

What type of content should real estate agents and brokers be publishing in order to demonstrate their local knowledge and earn additional free traffic from search engines? This is the topic of a conversation between Mark Eibner from BrokerIPTV and myself in one of our weekly Skype video chats: One huge opportunity for improve content [...]

Read More