Category Archives: Marketing

What Percentage of Your Website’s Content is Original?

March 31st, 2010

It’s always interesting to see what website features stand out as being important to current and prospective clients in the real estate industry. In some cases, it’s design. With others, it’s something regarding search functionality. And a common one today is 3rd party syndication options. Creating professional looking websites with intuitive search functionality and plenty [...]

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Automatically Twittering Your Latest Blog Posts

March 1st, 2010

The broker and franchise websites built by WhereToLive.com include company blogs and individual agent blogs, which enables our clients to generate an amazing volume of original content about their local real estate market, communities, and other topics of interest to prospective clients. Once great content exists, why not make an effort to spread it far [...]

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Does Your Phone Number Have a Good Online Reputation?

February 1st, 2010

Earlier today, I was talking to a client about a proposal they received from a search engine optimization consulting company. They were interested in finding out whether this particular firm was credible (the industry has more than its share of snake oil salespeople) so I took a look. One step I took was to Google [...]

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How to Own The Top-10 Search Results for Your Name

January 11th, 2010

Unless you happen to have the same name as a celebrity, there is a good chance that your website pops up at or near the top of the search results when you search for your own name. That’s a good thing. But what’s even better is if you can control more than one of the [...]

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2010 Real Estate Marketing Resolutions

December 29th, 2009

Here are ten resolutions for 2010 to help make your real estate marketing efforts as powerful as possible. 1. I will update my professional photo so people will recognize me when they meet me in person. 2. I will stop relying on MLS fed photos for my listings and upload large non-watermarked versions so my [...]

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