Category Archives: Marketing

Here are ten resolutions for 2010 to help make your real estate marketing efforts as powerful as possible. 1. I will update my professional photo so people will recognize me when they meet me in person. 2. I will stop relying on MLS fed photos for my listings and upload large non-watermarked versions so my …Read More

Blogging isn’t for everyone, but among those with a knack for writing, posting images, or creating videos, here are a handful of topics that seems to suit real estate agents well. These are topics where agents tend to have above-average expertise that could be shared through blog posts in order to build connections with prospective …Read More

What type of content should real estate agents and brokers be publishing in order to demonstrate their local knowledge and earn additional free traffic from search engines? This is the topic of a conversation between Mark Eibner from BrokerIPTV and myself in one of our weekly Skype video chats: One huge opportunity for improve content …Read More

Figuring out the ideal way to generate real estate leads is one of the most hotly debated issues agents and brokers face on a recurring basis. The challenge here is that lead generating is both a science and an art since not all leads are created equal. Below are some thoughts based on experiences WhereToLive.com …Read More

Whenever I hear prospective home buyers discussing their buying decisions, one layer of the discussion revolves around neighborhoods. Before people start looking at individual properties, they tend to first talk about things like commute times, nearby parks, restaurants, and schools. This leads to the discussion of neighborhoods, developments, and condos that may be a good …Read More

Single property websites have become a popular tool in real estate agent’s marketing portfolios over the past few years. At a high level, the concept here is to create a website at a domain name that’s specific to the property’s address, such as 123mainstreet.com. Once the site is in place, it can be marketed a …Read More

It’s interesting watching how business minds refocus web marketing strategies once they’ve really jumped into them. One of the more recent examples of this comes from Century 21 in the United States who’ve recently shifted significantly from offline advertising channels, including TV, to the web: “We took a leadership position this year by moving the …Read More

One of my first jobs growing up was working at a golf driving range and mini golf course in St. Paul, Minnesota. It was pretty much the perfect summer job for me since I got to spend time outside with access to unlimited range balls during slow times. And, it turns out, I learned something …Read More

Real estate agents know that first impressions are very important. That’s why they dress well, drive nice cars, and have platinum memberships to their local car wash. But what happens when first impressions start on the web? Prospective clients will never see a sharp looking agent in their clean car if they get turned off …Read More

One of the biggest issues I hear real estate brokers debating across the country lately is how to build an effective listings syndication strategy. By that, I’m referring to whether or not brokers should push their listing inventory to ad-supported aggregation sites such as Trulia, Zillow, or Frontdoor to name three. I don’t believe there …Read More