Category Archives: Marketing

Successful Real Estate Companies Have Successful Systems

Three WhereToLive.com team members, including me, had a chance to attend the Inman Connect Conference in San Francisco earlier this month. While the conference largely emphasizes new technology being applied to the real estate industry, one big take-away for me what that successful companies are rarely successful because of technology itself. They’re successful because they [...]

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What Does Google Caffeine Mean for Real Estate?

Google recently announced that they’ve redesigned how they index content on the web under the name Caffeine. What, if anything, will this mean for real estate? Faster Indexing As Google explained on their blog, the first major benefit should be faster indexing of new content on the web. Google’s robots are continuously scanning the web [...]

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Combining Online and Offline Networking in Your Community

Connecting with people online can help your with both your networking and website marketing efforts. Getting to know more people in your community has no downside in real estate. And, since you’re meeting people who spend time on the web, the chances of them visiting your website and telling their friends about it are much [...]

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A Smart SEO Strategy Zillow Uses But Broker’s Don’t

One common thing I hear from brokers is that they want to have more Zillow-like functionality on their websites. While there is nothing wrong with that, the reason for this is often based on an attempt to be more Zillow-like in order to achieve Zillow-like traffic stats. Unfortunately, mimicking the gadgets and gizmos on Zillow.com [...]

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LEMON Leadership Applied to Real Estate Broker Websites

LEMON Leadership is a business concept created by The Institute that challenges people to identify their business personalities and those around them so they can make the most of each person’s unique approaches to problem solving. The Institute has identified five common leadership personalities, listed below: For a fairly in-depth look at LEMON Leadershp, consider [...]

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