Category Archives: Marketing

Last week, I talked about the importance of generating unique content for your website that helps differentiate it from your competition. As I mentioned at the time, if your website has nearly identical content to other websites with syndicated listings (other than a different layout / graphic design), it will be tough to compete on …Read More

Did you know that your telephone works better – as a phone – if you have a high quality website? Here’s how: 1. Mobile: If a prospect is standing in front of your listing, can they find out information about that using your mobile optimized website or a mobile app? If they like what they …Read More

We’ve been receiving some questions about Google Plus and its impact on traffic and search results. Now that the service is roughly two months old, it’s worth looking at whether this is something real estate agents, brokers and franchises need to take seriously. At WhereToLive.com, we have largely taken a wait-and-see attitude toward Google’s latest …Read More

Creating a blog is easy. Actually publishing content to it on a regular basis, on the other hand, can be difficult. Below is list of topics that seem to work well as blogging topics based on what we’ve seen on the thousands of blogs managed by WhereToLive.com: 1. Profile local businesses. Show off your local …Read More

One of the most interesting shifts in real estate broker traffic that I’ve witnessed in recent years is the shift in referrals brokers are receiving from Trulia.com. For example, below is a monthly charge of visits to a broker’s website from April 2009 through October 2010. This is the overall traffic pattern. Unfortunately for this …Read More

I had a chance to attend yesterday’s Real Estate BarCamp in San Mateo County, California. Thanks to all who contributed to making this event a success from the organizers through to real estate professionals who shared ideas on what’s working for them tech-wise. A day later, the main idea that stuck with me is that …Read More

Three WhereToLive.com team members, including me, had a chance to attend the Inman Connect Conference in San Francisco earlier this month. While the conference largely emphasizes new technology being applied to the real estate industry, one big take-away for me what that successful companies are rarely successful because of technology itself. They’re successful because they …Read More

Connecting with people online can help your with both your networking and website marketing efforts. Getting to know more people in your community has no downside in real estate. And, since you’re meeting people who spend time on the web, the chances of them visiting your website and telling their friends about it are much …Read More

LEMON Leadership is a business concept created by The Institute that challenges people to identify their business personalities and those around them so they can make the most of each person’s unique approaches to problem solving. The Institute has identified five common leadership personalities, listed below: For a fairly in-depth look at LEMON Leadershp, consider …Read More

The broker and franchise websites built by WhereToLive.com include company blogs and individual agent blogs, which enables our clients to generate an amazing volume of original content about their local real estate market, communities, and other topics of interest to prospective clients. Once great content exists, why not make an effort to spread it far …Read More

Unless you happen to have the same name as a celebrity, there is a good chance that your website pops up at or near the top of the search results when you search for your own name. That’s a good thing. But what’s even better is if you can control more than one of the …Read More