Category Archives: Marketing

Automatically Twittering Your Latest Blog Posts

The broker and franchise websites built by WhereToLive.com include company blogs and individual agent blogs, which enables our clients to generate an amazing volume of original content about their local real estate market, communities, and other topics of interest to prospective clients.
Once great content exists, why not make an effort to spread it far [...]

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Does Your Phone Number Have a Good Online Reputation?

Earlier today, I was talking to a client about a proposal they received from a search engine optimization consulting company. They were interested in finding out whether this particular firm was credible (the industry has more than its share of snake oil salespeople) so I took a look.
One step I took was to Google [...]

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How to Own The Top-10 Search Results for Your Name

Unless you happen to have the same name as a celebrity, there is a good chance that your website pops up at or near the top of the search results when you search for your own name. That’s a good thing. But what’s even better is if you can control more than one of the [...]

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2010 Real Estate Marketing Resolutions

Here are ten resolutions for 2010 to help make your real estate marketing efforts as powerful as possible.
1. I will update my professional photo so people will recognize me when they meet me in person.
2. I will stop relying on MLS fed photos for my listings and upload large non-watermarked versions so my [...]

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Home Buyers Love Large Photos

I doubt anyone would disagree with the statement that home buyers love large photos of properties, so let’s look at a variety of ways agents can give prospective buyers what they want using currently available tools.
1. MLS: There may be exceptions to this but the photos we receive from boards are generally quite small. This [...]

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