WhereToLive.com Blog

Words of Wisdom from Top Brokers and Agents

A few members of the WhereToLive.com team has a chance to attend Century 21 Canada’s national convention in beautiful Charlottetown, Prince Edward Island last week. We had a chance to talk to our customers, attend sessions, and enjoy some incredible lobster. A productive work trip. Among the sessions we attended was the broker recognition part …Read More

WhereToLive.com Clients in RealTrends 2015 Real Estate Website Rankings

We at WhereToLive.com are proud to see our clients’ websites recognized in the RealTrends 2015 Real Estate Website Rankings. 4 of the Best Mobile sites (Coldwell Banker Hunter, Coldwell Banker Legacy, Coldwell Banker Prime, Coldwell Banker Roth Wehrly Graber): 1 of the Best for Conversion Strategy (Coldwell Banker Prime): 2 of the Best Map Search …Read More

The Effect of Google’s Mobile Changes on Real Estate Sites

Google is rolling out some changes to their search algorithm today that will have an impact on mobile search results. In a nutshell, Google is attempting to improve the user experience of people searching using mobile devices by taking the mobile-friendliness of sites into consideration. Business Insider went as far as calling this change a …Read More

Should Agents Use Real Estate Broker IDX Websites?

A recent post on Inman by an agent raised some interesting points about agent websites. This agent breaks down how impressed he is with the self-service website building service, Squarespace, which allows people – in and outside of real estate – to create their own nicely designed websites. He sees benefits in Squarespace due to …Read More

Using Drip Email Saved Searches Effectively

A common problem I’ve seen with drip email campaigns is that they aren’t updated after a successful transaction. For example, if a family with kids in junior high buys a house in Tampa for $400k, they’re probably not going to be looking for the same type of home the next time they’re on the market …Read More

Do the Emails You Send to Previous Clients Deserve to be Opened?

One of the biggest challenges faced by real estate agents is finding reasons to keep in touch with previous clients over the years that pass between transactions. Here are some of the best ideas that leverage technology to effectively stay in touch with previous clients. At a high level, the emails that work best provide …Read More

Some Thoughts on Agent Reviews

Agent reviews are coming. Actually, they’ve been here for quite a while already, but haven’t reached the tipping point yet where consumers rely on them and the industry embraces them. Some recent attempts to provide agent reviews have face significant pushback from the industry, including an attempt by realtor.com to rank agents largely based on …Read More

Who Controls the 10 Blue Links for Listings on Google?

Searches for information about active listings are by far the biggest driver of traffic to real estate websites. In fact, it’s not uncommon for more than 80% of a broker website with IDX integrations and a search engine friendly website architecture to receive more than 80% of their traffic at the listing detail level. This …Read More

Can You Live Without Business Cards?

I tried an experiment at the last real estate conference I attended. I didn’t carry any business cards. Crazy, right? Instead, when someone asked me for a business card I whipped out my phone, asked them for their email address and sent them a quick email. It turns out that this generated far more follow-ups …Read More

How Quality Websites Turn Looky-Loos into Leads

When picturing how people interact with real estate websites during their home search, one conception is that people find a site, search for a home, then fill out a contact form. It’s as simple as that. And, that’s true some of the time. But, other times it’s far more complicated than that but no less …Read More