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WhereToLive.com Blog
Mobile Visitors to Real Estate Websites
February 10th, 2012
Mobile website visitors behave a bit differently than people visiting from desktops or laptops. Here are some examples. 1. People search at night on weekdays. The graph above shows Mobile Visits to one of our client’s sites over the first week of February. On weekdays, mobile traffic is generally highest between 5-7pm. People are driving …Read More
Using Pinterest to Attract Traffic and Improve SEO
January 5th, 2012
Real estate agents earn a living by meeting new people, staying in touch with past clients, getting referrals, etc., so it usually comes as no surprise that leveraging social media websites can be a great way to reach out to prospects, get connected, and generate new business. Social media can have a similar effect for …Read More
Effective Uses of YouTube Videos for Real Estate
December 22nd, 2011
We often get questions from brokers asking about how to best use YouTube as a marketing or communications tool. It’s hard to say what’s best, so instead, let’s look at some examples of what’s possible. Property Videos Here are two examples of videos generated specific to properties. In both cases, property photos are used to …Read More
What Does $50,000 Buy These Days?
December 9th, 2011
One of the powerful benefits of well done real estate search is the ability to learn about a community based solely on home values. This can give home buyers a good sense of the economic realities of various neighborhoods. For example, one could look at the distribution of home prices in a city like Old …Read More
4 Social Networking Tactics That Build Real-World Relationships
November 7th, 2011
If you spend half your time blogging and the other half tweeting, will you manage to build a successful real estate business? Probably not. But, here are some tactics worth considering if you’d like to turn more online connections into real-world relationships and new business down the road. 1. Take local bloggers out for coffee …Read More
What Does Google Think of Your Website’s Content?
October 24th, 2011
Last week, I talked about the importance of generating unique content for your website that helps differentiate it from your competition. As I mentioned at the time, if your website has nearly identical content to other websites with syndicated listings (other than a different layout / graphic design), it will be tough to compete on …Read More
What is Unique Content, and How do I Publish it?
October 20th, 2011
While coaching clients on how to improve their website’s traffic and conversion rates, the term “unique content” often comes up. What do we mean by that? Here are some examples. First, one of the biggest challenges real estate sites face is that there often is nothing unique about them. Sure, the logos change, graphic designs …Read More
How Your Website Impacts Your Phone Calls
September 27th, 2011
Did you know that your telephone works better – as a phone – if you have a high quality website? Here’s how: 1. Mobile: If a prospect is standing in front of your listing, can they find out information about that using your mobile optimized website or a mobile app? If they like what they …Read More
Listings Are Not Link Bait
September 13th, 2011
While Google looks at hundreds of variables to decide whether a website is relevant and credible, the variable that was first documented in a college paper and lead to the formation of the company remains one of the most critical: the quantity and quality of inbound links from 3rd party websites. This variable has stood …Read More
The Traffic Impact of Google Plus So Far
August 29th, 2011
We’ve been receiving some questions about Google Plus and its impact on traffic and search results. Now that the service is roughly two months old, it’s worth looking at whether this is something real estate agents, brokers and franchises need to take seriously. At WhereToLive.com, we have largely taken a wait-and-see attitude toward Google’s latest …Read More