Monthly Archives: May 2012

Evaluating CRM Systems For Real Estate

CRM (Customer Relationship Management) software is an important tool for real estate agents managing databases of prospective, current, and past clients. Every one of your contacts becomes more valuable to you once you have systems in place to follow up on regular and professional basis. Used well, a CRM system should enable you to convert …Read More

Is Syndicatable Neighborhood Information Worth Syndicating?

Syndicating third party neighborhood content onto real estate sites is a quick and easy way to offer more information about nearby restaurants, schools, grocery stores, and other amenities. However, it’s critical that the data be accurate, or you may look like you don’t know the important amenities in the neighborhoods you like and work within. …Read More

Wrangling Social Media Accounts to Create a Powerful Real Estate Marketing Platform

One of the challenges real estate agents face today is keeping their contacts organized across multiple email accounts and social media sites. For example, an agent may have 1,000 contacts in their email address book, 500 friends on Facebook, and a few hundred followers on Twitter. This creates a variety of challenges that works …Read More