Monthly Archives: April 2011

QR Codes Tie Print Advertising to Online Inventory

QR codes1. are one of the hottest topics in real estate marketing for 2011. A quick scan with a smartphone’s camera can now provide access to additional information about a property or agent. However, some of the uses of this technology that we’ve seen seem to be a case of using technology for technology’s sake. …Read More

How Trulia Dependent is Your Broker Website?

One of the most interesting shifts in real estate broker traffic that I’ve witnessed in recent years is the shift in referrals brokers are receiving from For example, below is a monthly charge of visits to a broker’s website from April 2009 through October 2010. This is the overall traffic pattern. Unfortunately for this …Read More