Monthly Archives: December 2010

An End of 2010 Look at Top USA Real Estate Websites

Looking back at 2010, it looks like we’ve seen a pretty consistent performance from national real estate websites, with top national brand sites slipping, while aggregators continue to grow. Among brands, here is a sample of five from Compete: According to, RE/MAX, Century 21, and Coldwell Banker each have ~20% fewer visitors, year over …Read More

National Aggregator Websites vs. Broker Reciprocity Syndication

What are the goals of the sites where you syndicate your real estate listings? Do they profit if you profit? Or, do they profit by sending people away from your listing when they click on ads? One way to look at this is to count the number of ads that appear on listing detail pages …Read More

National Real Estate Aggregator Sites vs. Local Broker Sites

A heated debate erupted at NAR this year regarding who’s #1 on the web for real estate search. The #1 figure in question is regarding which site, nationally, has the most traffic, nationally. Below are a few insights into what this means at the broker or agent level. 1. A ton of traffic on national …Read More