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Do the Emails You Send to Previous Clients Deserve to be Opened?

One of the biggest challenges faced by real estate agents is finding reasons to keep in touch with previous clients over the years that pass between transactions. Here are some of the best ideas that leverage technology to effectively stay in touch with previous clients. At a high level, the emails that work best provide …Read More

Some Thoughts on Agent Reviews

Agent reviews are coming. Actually, they’ve been here for quite a while already, but haven’t reached the tipping point yet where consumers rely on them and the industry embraces them. Some recent attempts to provide agent reviews have face significant pushback from the industry, including an attempt by realtor.com to rank agents largely based on …Read More

Who Controls the 10 Blue Links for Listings on Google?

Searches for information about active listings are by far the biggest driver of traffic to real estate websites. In fact, it’s not uncommon for more than 80% of a broker website with IDX integrations and a search engine friendly website architecture to receive more than 80% of their traffic at the listing detail level. This …Read More