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Using Drip Email Saved Searches Effectively

A common problem I’ve seen with drip email campaigns is that they aren’t updated after a successful transaction. For example, if a family with kids in junior high buys a house in Tampa for $400k, they’re probably not going to be looking for the same type of home the next time they’re on the market …Read More

Do the Emails You Send to Previous Clients Deserve to be Opened?

One of the biggest challenges faced by real estate agents is finding reasons to keep in touch with previous clients over the years that pass between transactions. Here are some of the best ideas that leverage technology to effectively stay in touch with previous clients. At a high level, the emails that work best provide …Read More

Some Thoughts on Agent Reviews

Agent reviews are coming. Actually, they’ve been here for quite a while already, but haven’t reached the tipping point yet where consumers rely on them and the industry embraces them. Some recent attempts to provide agent reviews have face significant pushback from the industry, including an attempt by realtor.com to rank agents largely based on …Read More