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Should Agents Use Real Estate Broker IDX Websites?

A recent post on Inman by an agent raised some interesting points about agent websites. This agent breaks down how impressed he is with the self-service website building service, Squarespace, which allows people – in and outside of real estate – to create their own nicely designed websites. He sees benefits in Squarespace due to …Read More

Using Drip Email Saved Searches Effectively

A common problem I’ve seen with drip email campaigns is that they aren’t updated after a successful transaction. For example, if a family with kids in junior high buys a house in Tampa for $400k, they’re probably not going to be looking for the same type of home the next time they’re on the market …Read More

Do the Emails You Send to Previous Clients Deserve to be Opened?

One of the biggest challenges faced by real estate agents is finding reasons to keep in touch with previous clients over the years that pass between transactions. Here are some of the best ideas that leverage technology to effectively stay in touch with previous clients. At a high level, the emails that work best provide …Read More