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The Effect of Google’s Mobile Changes on Real Estate Sites

Google is rolling out some changes to their search algorithm today that will have an impact on mobile search results. In a nutshell, Google is attempting to improve the user experience of people searching using mobile devices by taking the mobile-friendliness of sites into consideration. Business Insider went as far as calling this change a …Read More

Should Agents Use Real Estate Broker IDX Websites?

A recent post on Inman by an agent raised some interesting points about agent websites. This agent breaks down how impressed he is with the self-service website building service, Squarespace, which allows people – in and outside of real estate – to create their own nicely designed websites. He sees benefits in Squarespace due to …Read More

Using Drip Email Saved Searches Effectively

A common problem I’ve seen with drip email campaigns is that they aren’t updated after a successful transaction. For example, if a family with kids in junior high buys a house in Tampa for $400k, they’re probably not going to be looking for the same type of home the next time they’re on the market …Read More